Benefits of a Killer Logo — Melanie McMillan

Along with the clicking of computer keyboards and the whir of copy machines, most businesses can add sneezing and coughing to their background noise. After all, wherever there are people there are germs.

As a public relations professional who is also a trained aromatherapist (I formally studied botanical essences in the U.S. and France), I develop olfactive strategies and tactics for creating memorable brands.

It's proven. A brand with a scented logo has a 65% chance of being remembered by a customer after one year, while an unscented brand has a 50% chance of being forgotten within the first three months.

But that’s only part of the story

While that data alone should encourage marketers to consider including scent in their communication mix as a way of breaking through barriers in the marketplace, there's another incentive for developing an aromatic logo. Essential oils extracted from plants in nature are natural killers. Cootie killers, that is, with antibacterial, antiseptic and germicidal properties.

Whether you’re a health care practitioner, a non-profit organization, a law office, a retail store, a hair salon, a car dealership, or even a quick-change oil place, now is a good time to develop a “killer” logo, strategically formulated just for your organization, that can be easily and subtly diffused into the air.

These are not the same scents that hit you as you walk into a mall department store. The oils used in mass market perfumes are typically synthetics that have no therapeutic value. Their mission is to make you smell sexy, sultry, serious, sophisticated, modern, hip, or whatever aspirational goal the perfumer had in mind for you.

Synthetic scents aren’t in my portfolio. However, pure essential oils are part of my arsenal to help brands get noticed in today’s digital space, where so much of reality is distorted. While the essential oils I use smell beautifully, there is a lot more to these fragrant fighters than meets the nose.

If you’re interested in an olfactive logo, I’d love to talk with you about it. Please contact me through this website. Here’s wishing you and everyone in your office a healthy and happy fall and winter season!